Product Design
Dayout
Dayout is a community-based planning app startup where I delivered 10+ key features, the landing web, and took ownership of the onboarding design for users and premium sellers, increasing adoption by 59%.
Timeline:
May - Aug /2025
Status:
Launched
My Role:
Product Design Intern
Team:
1 CEO(PM) 2 Designers 2 Developers
responsibility OVERVIEW :
Designing Seamless onboarding and scalable web experiences for community-driven planning app
Redesigned onboarding flows
for users and premium sellers using affinity and journey mapping to address pain points and boost conversion.
Conducted heuristic evaluations
with 5 users, informing the Explore page redesign for improved clarity and discoverability.
Launched a responsive website
and built a scalable design system for cross-device consistency.
Due to NDA, some not yet launched features of the project detail cannot be shared.
Contact me at luciapply@gmail.com to learn more!
What DID I Do?
Onboarding - general users
Stage 1 - Affinity Mapping :
Initial Affinity Mapping Session
At the start of my internship at Dayout, I led an affinity mapping session with fellow interns to identify usability issues in the beta release.
Stage 2 - Define Design Gaps :
By synthesizing our research findings, we identified a key pain point in the original onboarding design.
Original Design
User Feedbacks
Gustavo
CEO
Lucy (Me)
UX Designer
Kristin
UX Designer
Es
Marketing
Weak tutorials
Users struggled to understand core functions (e.g., Add to Library). The current flow lacked step-by-step demonstrations or contextual highlights to explain features.
Generic messaging
The onboarding content relied on vague, high-level terms instead of clearly communicating the app’s value and how it fits into users’ daily planning.
Lack Of Guidance
Users landed on an empty home screen with no direction.
UI inconsistencies
Visual and interaction patterns confused users.
Stage 3 - SOlution :
User Feedbacks
Based on our heuristic research on later stages, this design got positive feedbacks:
⭐️ 4.6/5
The explanation was thorough and at the same time short and easy to grasp.
Jackie
Mini Bar Assistant
I enjoyed how there was animations for the onboarding, Having the introduction of the app and videos of how to navigate through it is pretty good”
Shanna
A Student at UCD
Key Iterations & Decisions Include
Iteration
Make the Showcase Screen Content More Diverse
While Dayout goes beyond travel planning to support all types of plans, user feedback led me to expand the onboarding to include Daily Routine Activities as well.
➡️
Iteration
Tuning Explanatory Text
Based on later heuristic user research.
➡️
Decision
Concise Tutorial with Added Confusing Entries
While keeping the tutorial concise, I integrated the confusing entry points into the flow based on user feedback.
&&
Onboarding - Premium Sellers
Stage 1 - Journey Mapping :
Ahead of the official launch with monetized features and our first premium sellers, I conducted research and created a detailed Creator’s Journey Map, which I presented in a 1:1 session with the CEO to shape our roadmap.
Stage 2 - SOlution :
Outcome
With the new onboarding design, the original white glove:
5 Steps -> 3 steps
✅
Key Features Intro
✅
Stripe Setup
Landing Website
Responsive Web Design
Before rolling out seller acquisition efforts, I designed and launched a new responsive landing website.
The site showcased Dayout’s key features, press mentions, blog, team, and contact information, ensuring a consistent experience across devices.
View Website ->
Scalable Component Library Creation
Built a scalable component system and CMS, enabling future blog content uploads and seamless page updates.
More features coming… Checkout DAYOUT!
reflection
System Thinking in Handoff 🔧
Scaling required me to think in systems and stay detail-oriented, ensuring designs were consistent and handoff-ready.
Designing Around Key Features 💡
I learned that highlighting key features is crucial yet challenging, from clarifying onboarding to structuring the landing website.
Balancing Usability & Business Goals 💭
I learned to design experiences that are user-friendly while also supporting seller acquisition and product growth.
More Projects
Product Design
Dayout
Dayout is a community-based planning app startup where I delivered 10+ key features, the landing web, and took ownership of the onboarding design for users and premium sellers, increasing adoption by 59%.
Timeline:
May - Aug /2025
Status:
Launched
My Role:
Product Design Intern
Team:
1 CEO(PM) 2 Designers 2 Developers
responsibility OVERVIEW :
Designing Seamless onboarding and scalable web experiences for community-driven planning app
Redesigned onboarding flows
for users and premium sellers using affinity and journey mapping to address pain points and boost conversion.
Conducted heuristic evaluations
with 5 users, informing the Explore page redesign for improved clarity and discoverability.
Launched a responsive website
and built a scalable design system for cross-device consistency.
Due to NDA, some not yet launched features of the project detail cannot be shared.
Contact me at luciapply@gmail.com to learn more!
What DID I Do?
Onboarding - general users
Stage 1 - Affinity Mapping :
Initial Affinity Mapping Session
At the start of my internship at Dayout, I led an affinity mapping session with fellow interns to identify usability issues in the beta release.
Stage 2 - Define Design Gaps :
By synthesizing our research findings, we identified a key pain point in the original onboarding design.
Original Design
User Feedbacks
Gustavo
CEO
Lucy (Me)
UX Designer
Kristin
UX Designer
Es
Marketing
Weak tutorials
Users struggled to understand core functions (e.g., Add to Library). The current flow lacked step-by-step demonstrations or contextual highlights to explain features.
Generic messaging
The onboarding content relied on vague, high-level terms instead of clearly communicating the app’s value and how it fits into users’ daily planning.
Lack Of Guidance
Users landed on an empty home screen with no direction.
UI inconsistencies
Visual and interaction patterns confused users.
Stage 3 - SOlution :
User Feedbacks
Based on our heuristic research on later stages, this design got positive feedbacks:
⭐️ 4.6/5
The explanation was thorough and at the same time short and easy to grasp.
Jackie
Mini Bar Assistant
I enjoyed how there was animations for the onboarding, Having the introduction of the app and videos of how to navigate through it is pretty good”
Shanna
A Student at UCD
Key Iterations & Decisions Include
Iteration
Make the Showcase Screen Content More Diverse
While Dayout goes beyond travel planning to support all types of plans, user feedback led me to expand the onboarding to include Daily Routine Activities as well.
➡️
Iteration
Tuning Explanatory Text
Based on later heuristic user research.
➡️
Decision
Concise Tutorial with Added Confusing Entries
While keeping the tutorial concise, I integrated the confusing entry points into the flow based on user feedback.
&&
Onboarding - Premium Sellers
Stage 1 - Journey Mapping :
Ahead of the official launch with monetized features and our first premium sellers, I conducted research and created a detailed Creator’s Journey Map, which I presented in a 1:1 session with the CEO to shape our roadmap.
Stage 2 - SOlution :
Outcome
With the new onboarding design, the original white glove:
5 Steps -> 3 steps
✅
Key Features Intro
✅
Stripe Setup
Landing Website
Responsive Web Design
Before rolling out seller acquisition efforts, I designed and launched a new responsive landing website.
The site showcased Dayout’s key features, press mentions, blog, team, and contact information, ensuring a consistent experience across devices.
View Website ->
Scalable Component Library Creation
Built a scalable component system and CMS, enabling future blog content uploads and seamless page updates.
More features coming… Checkout DAYOUT!
reflection
System Thinking in Handoff 🔧
Scaling required me to think in systems and stay detail-oriented, ensuring designs were consistent and handoff-ready.
Designing Around Key Features 💡
I learned that highlighting key features is crucial yet challenging, from clarifying onboarding to structuring the landing website.
Balancing Usability & Business Goals 💭
I learned to design experiences that are user-friendly while also supporting seller acquisition and product growth.
More Projects
Product Design
Dayout
Dayout is a community-based planning app startup where I delivered 10+ key features, the landing web, and took ownership of the onboarding design for users and premium sellers, increasing adoption by 59%.
Timeline:
May - Aug /2025
Status:
Launched
My Role:
Product Design Intern
Team:
1 CEO(PM) 2 Designers 2 Developers
responsibility OVERVIEW :
Designing Seamless onboarding and scalable web experiences for community-driven planning app
Redesigned onboarding flows
for users and premium sellers using affinity and journey mapping to address pain points and boost conversion.
Conducted heuristic evaluations
with 5 users, informing the Explore page redesign for improved clarity and discoverability.
Launched a responsive website
and built a scalable design system for cross-device consistency.
Due to NDA, some not yet launched features of the project detail cannot be shared.
Contact me at luciapply@gmail.com to learn more!
What DID I Do?
Onboarding - general users
Stage 1 - Affinity Mapping :
Initial Affinity Mapping Session
At the start of my internship at Dayout, I led an affinity mapping session with fellow interns to identify usability issues in the beta release.
Stage 2 - Define Design Gaps :
By synthesizing our research findings, we identified a key pain point in the original onboarding design.
Original Design
User Feedbacks
Gustavo
CEO
Lucy (Me)
UX Designer
Kristin
UX Designer
Es
Marketing
Weak tutorials
Users struggled to understand core functions (e.g., Add to Library). The current flow lacked step-by-step demonstrations or contextual highlights to explain features.
Generic messaging
The onboarding content relied on vague, high-level terms instead of clearly communicating the app’s value and how it fits into users’ daily planning.
Lack Of Guidance
Users landed on an empty home screen with no direction.
UI inconsistencies
Visual and interaction patterns confused users.
Stage 3 - SOlution :
User Feedbacks
Based on our heuristic research on later stages, this design got positive feedbacks:
⭐️ 4.6/5
The explanation was thorough and at the same time short and easy to grasp.
Jackie
Mini Bar Assistant
I enjoyed how there was animations for the onboarding, Having the introduction of the app and videos of how to navigate through it is pretty good”
Shanna
A Student at UCD
Key Iterations & Decisions Include
Iteration
Make the Showcase Screen Content More Diverse
While Dayout goes beyond travel planning to support all types of plans, user feedback led me to expand the onboarding to include Daily Routine Activities as well.
➡️
Iteration
Tuning Explanatory Text
Based on later heuristic user research.
➡️
Decision
Concise Tutorial with Added Confusing Entries
While keeping the tutorial concise, I integrated the confusing entry points into the flow based on user feedback.
&&
Onboarding - Premium Sellers
Stage 1 - Journey Mapping :
Ahead of the official launch with monetized features and our first premium sellers, I conducted research and created a detailed Creator’s Journey Map, which I presented in a 1:1 session with the CEO to shape our roadmap.
Stage 2 - SOlution :
Outcome
With the new onboarding design, the original white glove:
5 Steps -> 3 steps
✅
Key Features Intro
✅
Stripe Setup
Landing Website
Responsive Web Design
Before rolling out seller acquisition efforts, I designed and launched a new responsive landing website.
The site showcased Dayout’s key features, press mentions, blog, team, and contact information, ensuring a consistent experience across devices.
View Website ->
Scalable Component Library Creation
Built a scalable component system and CMS, enabling future blog content uploads and seamless page updates.
More features coming… Checkout DAYOUT!
reflection
System Thinking in Handoff 🔧
Scaling required me to think in systems and stay detail-oriented, ensuring designs were consistent and handoff-ready.
Designing Around Key Features 💡
I learned that highlighting key features is crucial yet challenging, from clarifying onboarding to structuring the landing website.
Balancing Usability & Business Goals 💭
I learned to design experiences that are user-friendly while also supporting seller acquisition and product growth.