UX Design
ANt credit pay summer campaign
Designed the UX flow and launched multiple seasonal campaign in Ant Credit Pay, including "花花卡(Spending Cards)" campaign. Used gamified campaign to increase users' participation in the app.
Timeline:
May - July /2023
Status:
Launched
My Role:
UX Design Intern
Team:
1 UX Design Intern (Me) 2 UX Designers 1 Product Manager Dev Team
The company :
X
X
FinTech Company Behind Alipay
FinTech Company Behind Alipay
FinTech Company Behind Alipay
Ant Group is a global leader in digital financial services, offering inclusive solutions like payments, lending, and wealth management.
Credit Services Platform
Credit Services Platform
Credit Services Platform
Ant Credit Pay provides flexible credit services, enabling seamless consuming experiences while promoting financial inclusion.
Spending Cards (花花卡) was a core mechanic in driving user participation through rewards like gifts and credit boosts — and I was honored to contribute to the 2023 summer version.
MY Responsibility :
Iterative Design
Explored multiple directions, conducted rapid reviews, and delivered 5+ iterations during the 10-week internship.
User-focused optimization
Analyzed user needs and business goals to effectively streamline steps and shorten the overall time-to-first-reward user flow.
Collaboration
Worked with PM/Engineering/Ops to clarify constraints and improve conversion through effective communication and collaboration.
The final design
First time Open Card & get prize :
First-time users are guided by animation and tutorial, unlocking their first prize within 30 seconds.
Gain more card opportunities through tasks :
Users can unlock more card openings by completing tasks provided by our partners.
View all your prizes :
Users can easily track all their prizes, which motivates continued participation.
edge cases handling :
Fallback screens for when an activity ends or network connection is lost.
reflection
1️⃣
1️⃣
1️⃣
What is ant group?
Ant Group was my first internship at a major tech company, giving me the opportunity to connect with the real industry. I joined the team working on campaign experiences, which are an important part of Ant Credit Pay's user engagement strategy.
2️⃣
WHat did i learn?
During my time here, I learned how to design engaging user flows within an established design system, while working on gamified in-app campaigns for Ant Credit Pay. I applied both Alibaba and iOS design guidelines, and optimized flow structures to ensure scalability across campaign types. I also improved my communication skills by collaborating closely with product managers and R&D teams, offering insights from a design perspective to bridge goals and execution.
More Projects
UX Design
ANt credit pay summer campaign
Designed the UX flow and launched multiple seasonal campaign in Ant Credit Pay, including "花花卡(Spending Cards)" campaign. Used gamified campaign to increase users' participation in the app.
Timeline:
May - July /2023
Status:
Launched
My Role:
UX Design Intern
Team:
1 UX Design Intern (Me) 2 UX Designers 1 Product Manager Dev Team
The company :
X
X
FinTech Company Behind Alipay
FinTech Company Behind Alipay
FinTech Company Behind Alipay
Ant Group is a global leader in digital financial services, offering inclusive solutions like payments, lending, and wealth management.
Credit Services Platform
Credit Services Platform
Credit Services Platform
Ant Credit Pay provides flexible credit services, enabling seamless consuming experiences while promoting financial inclusion.
Spending Cards (花花卡) was a core mechanic in driving user participation through rewards like gifts and credit boosts — and I was honored to contribute to the 2023 summer version.
MY Responsibility :
Iterative Design
Explored multiple directions, conducted rapid reviews, and delivered 5+ iterations during the 10-week internship.
User-focused optimization
Analyzed user needs and business goals to effectively streamline steps and shorten the overall time-to-first-reward user flow.
Collaboration
Worked with PM/Engineering/Ops to clarify constraints and improve conversion through effective communication and collaboration.
The final design
First time Open Card & get prize :
First-time users are guided by animation and tutorial, unlocking their first prize within 30 seconds.
Gain more card opportunities through tasks :
Users can unlock more card openings by completing tasks provided by our partners.
View all your prizes :
Users can easily track all their prizes, which motivates continued participation.
edge cases handling :
Fallback screens for when an activity ends or network connection is lost.
reflection
1️⃣
1️⃣
1️⃣
What is ant group?
Ant Group was my first internship at a major tech company, giving me the opportunity to connect with the real industry. I joined the team working on campaign experiences, which are an important part of Ant Credit Pay's user engagement strategy.
2️⃣
WHat did i learn?
During my time here, I learned how to design engaging user flows within an established design system, while working on gamified in-app campaigns for Ant Credit Pay. I applied both Alibaba and iOS design guidelines, and optimized flow structures to ensure scalability across campaign types. I also improved my communication skills by collaborating closely with product managers and R&D teams, offering insights from a design perspective to bridge goals and execution.
More Projects
UX Design
ANt credit pay summer campaign
Designed the UX flow and launched multiple seasonal campaign in Ant Credit Pay, including "花花卡(Spending Cards)" campaign. Used gamified campaign to increase users' participation in the app.
Timeline:
May - July /2023
Status:
Launched
My Role:
UX Design Intern
Team:
1 UX Design Intern (Me) 2 UX Designers 1 Product Manager Dev Team
The company :
X
X
FinTech Company Behind Alipay
FinTech Company Behind Alipay
FinTech Company Behind Alipay
Ant Group is a global leader in digital financial services, offering inclusive solutions like payments, lending, and wealth management.
Credit Services Platform
Credit Services Platform
Credit Services Platform
Ant Credit Pay provides flexible credit services, enabling seamless consuming experiences while promoting financial inclusion.
Spending Cards (花花卡) was a core mechanic in driving user participation through rewards like gifts and credit boosts — and I was honored to contribute to the 2023 summer version.
MY Responsibility :
Iterative Design
Explored multiple directions, conducted rapid reviews, and delivered 5+ iterations during the 10-week internship.
User-focused optimization
Analyzed user needs and business goals to effectively streamline steps and shorten the overall time-to-first-reward user flow.
Collaboration
Worked with PM/Engineering/Ops to clarify constraints and improve conversion through effective communication and collaboration.
The final design
First time Open Card & get prize :
First-time users are guided by animation and tutorial, unlocking their first prize within 30 seconds.
Gain more card opportunities through tasks :
Users can unlock more card openings by completing tasks provided by our partners.
View all your prizes :
Users can easily track all their prizes, which motivates continued participation.
edge cases handling :
Fallback screens for when an activity ends or network connection is lost.
reflection
1️⃣
1️⃣
1️⃣
What is ant group?
Ant Group was my first internship at a major tech company, giving me the opportunity to connect with the real industry. I joined the team working on campaign experiences, which are an important part of Ant Credit Pay's user engagement strategy.
2️⃣
WHat did i learn?
During my time here, I learned how to design engaging user flows within an established design system, while working on gamified in-app campaigns for Ant Credit Pay. I applied both Alibaba and iOS design guidelines, and optimized flow structures to ensure scalability across campaign types. I also improved my communication skills by collaborating closely with product managers and R&D teams, offering insights from a design perspective to bridge goals and execution.